Incorporating a social media marketing strategy in your overall marketing plans can be quite a challenge to handle. One noteworthy use of a social media marketing plan is for lead generation, which can be accomplished efficiently when intertwining social media with the overall content marketing strategy.
There are a lot of tools that can be used in any social lead generation services. There’s the ever-popular Facebook, the professional site LinkedIn, and the video sharing site YouTube. These are just some of the most used by businesses for lead generation. They can produce a lot of great leads provided that they’re used in a correct manner.
To further understand why these three are the most used marketing tools in any business industry, here’s a quick view on how these social media platforms work:
As of the moment, Facebook is considered the most used social media platform in the entire world. Practically everyone, all over the world, has their very own Facebook account. Here, they tend to connect with their friends, old and new alike, by posting photos, posts and videos. For some, they transact business with companies who are on Facebook.
Using Facebook for lead generation can help promote your enterprises products and services and can eventually lead all of your potential clients to your main website. However, there are some factors that you need to consider first. For example, you’ll need to use a recognizable profile picture, make sure to post at the right time of the day, and be quick to respond to any inquiries.
LinkedIn is a business-oriented social networking services. It has similarities with Facebook, but the content is focused more on professional networking. As a matter of fact, in 2015, most of the website’s revenue came from selling access to data about all of its users to recruiters and sales professionals.
Plus, as of March 2016, LinkedIn has more than 433 million users, 106 million of which are active.
In the marketing strategy, if you decide to use LinkedIn in profile optimization for your services and products, you must understand the publishing platform this medium’s famous for. Of course, the content you publish here should have a career-centric approach to social networking. Remember, LinkedIn drives 80% of social media leads – that’s actually a pretty huge number. Thus make your content count.
YouTube is the world’s largest video platform. A lot of videos are being uploaded here every single day and a lot of viewers watch these videos either on a daily or weekly basis. When using YouTube for marketing all of your services, the only thing you need to remember is showing videos of what your target niche needs.
Once you’ve figured out what they need, it’s time to get creative and produce videos they want to watch. Don’t upload something that’s close to a television ad, they may not watch it and expect it to show up on TV instead. Get creative and produce videos that are compelling enough to let them look forward to more videos from your enterprise.
Generating leads from social media is simple, but it requires a lot of time and effort. Rather than spending valuable time and resources engaging on social media, why not hire a professional leads generation company like us to manage all your social marketing campaigns. You would probably spend less money, use fewer resources and get better reach than if you do it yourself.
Don’t lose out to your competitors by not engaging in social leads generation activities. Call us today to get started.
