Finding buyers – this is what marketers of the pre-Internet era had a tough time doing, because the best way then was to place ads on TV, radio and newspapers, or through direct marketing tactics like promotional events, product samplings and more.
Today however, buyers and distributors can easily go online, do their research, and find a wide array of information and resources on social media, search engines and other online channels, and learn a great deal about a product or service even before speaking to a sales person. But how can businesses find more customers?
While there are lots of B2B online lead generation services to consider today, 61% of marketers today have problems with generating high-quality leads for their organization.
This is because not all leads that go to the sales team are ready to buy, and many prospects are simply ignoring the marketer’s messages. This is why online marketers and their lead generation teams need to put in place a crafty and solid “lead nurturing” strategy, to continue building awareness and affinity for their brand, while the prospect is still self-educating himself.
By doing so, marketers can continue to have a relevant and interesting conversation with prospects, long after their lead generation efforts have concluded already. Lead nurturing helps increase lead-to-opportunity conversion rates, shortens the sales cycle, and has more potential to drive more revenue.
In the world of online marketing, information or content, is king, and what a great way to create and distribute content, but through blogs! As long as the blog is well laid out, is filled with fresh and relevant content, and it’s search-engine optimized, more readers will stumble upon it from all over the web. Readership translates to interest, interest translates to action, and when action is done, a possible lead is created.
The increasing popularity and influence of social networks like Facebook, Instagram and Twitter, along with other social media channels, has also made it much easier for buyers to research and learn about various products and services, through peers and influencers. By tapping into their social media channels like Facebook and more, businesses can be where their potential customers are, interact more with them, and create trust in the long run.
While this approach may sound a bit arcane for some, email marketing is still considered a very effective lead generation technique. Regardless of whether you’re sending out new and refreshing pieces of content, hosting a product launch or marketing event, or simply staying in touch with customers, email should still be one of your main forms of communication.
Instead of making cold calls, or distributing fliers to passersby, creating a coherent lead generation strategy, or hiring reputable B2B online lead generation services, can help businesses capture the interest of their prospects, and build lots of trust, even before the buyer is not yet ready to contact sales! Let us help you in generating your online leads, connect with us today!
