Smartphones and tablets made a great deal of change in both the web design and user-experience approach. Even before the spread of mobile devices equipped with advanced web-browsing capabilities, designers had only one main trail to deal with, that would be maintaining the same look and feel of their websites. However, dealing with websites on mobile devices is a whole new playing field than on a desktop.
With that being said, it would be the best time to consult a website design services provider and consider having a responsive web design. What’s that in the first place? A responsive web design is an approach of laying-out and coding a website so it offers an optimal viewing experience across a myriad of devices (from desktop screens to mobile devices).
Now that you have a basic understanding of what a responsive design is, let’s now look at some of the advantages of having one:
A Responsive Website Is Incredibly Flexible
Responsive web designs are known for their fluidity, meaning the content can freely move on any screen resolution in all devices. Both the grids and the photos are also fluid. Just as water spreads out or draws in to allow the content to fill a designated area and would still look the same, a responsive design’s fluid nature attains exactly the same results with the website content on a device’s screen.
Provides a Great User Experience
You may be well aware that content is king and you also learned that the power of content offers high success rates on the charts, a responsive web design also allows users to digest your content on any website with the device they’re currently using, anytime and everywhere they wish. Therefore, a responsive design is about offering the best user-experience to users even if they’re using either a desktop or a mobile device for surfing the net.
In addition, a responsive web design can accommodate the busiest professionals during the day and the hard-working college all-nighter student can access your site anytime they wish.
It’s Cost Efficient
The advantage of having only a single website to work on for both desktop and mobile optimization is great when compared to having two separate web pages. A single website can cost you less than having two, and the savings can be great. You should know that websites designed for only mobile devices won’t offer the advanced navigational methods found in only desktop versions, and they may also need the user to manage two separate web addresses.
In addition, a responsive web design improves all of your SEO endeavors by having each and every one of your visitors redirected to only one website no matter what mobile device they prefer to use.
If your website is not yet optimized for mobile use, then you’re missing out on a lot if you continue to place all of your efforts in only your desktop website. This isn’t the digital stone age anymore, and there are a lot of lead generation services that you must engage in if you want your website to reach a wide audience. Therefore, you need to target users on mobile; they will give you the highest leads your website needs to rank high.