3 Basic Principles that Govern SEO Copywriting
By Boon Kwang | SEO
By Boon Kwang | SEO
SEO copywriting is a form of lead generation method that pertains to the art of writing a copy that will rank very well in search engines. It’s practically easy to do (provided that you have some experience with it), and it’s a great way to gather more valuable web traffic without spending so much money on old methods of marketing.
However, SEO copywriting services isn’t just all about rankings, generating more leads and traffic, it’s also all about writing content that your users can engage with. After all, that’s the main purpose of your website content, to gain more prospects for more loyal and paying customers.
If you’re wondering that there’s a secret to have effective website content, the answer is none. There are no secrets; however, you just need to know some of the basic principles of SEO copywriting. Below are some of them:
No matter what happens, keywords are still the main highlight of SEO copywriting – however, not in the way you may perceive it to be. Instead of analyzing your content for keyword relevance, Google and other search engines would instead look at relevance to certain topics.
High-quality content that have only a single keyword can’t be optimized – it’ll have a conflict against other keyword variants and related concepts. Instead of focusing on just one keyword, focus on your topic instead and include keywords to help provide a clear relevance signal and content quality.
Google and other search engines has a natural care for content quality, and is always looking for articles that are famous and has a sense of authority to place at the top of the search engine result pages (SERPs). Social signals provide search engines an overview of the popularity and the value of your content; and as a result, the Likes, Tweets and Shares you get will greatly make a huge impact on your SEO.
All you need to do is to make your content a whole lot easier to read and share. Don’t forget to add a social media call-to-action at the end of your web copy, and always incorporate a social sharing bar to every single one of your posts.
Authoritative web content is powerful enough to dominate the search engine result pages (SERPs). Google and other search engines works hard to offer all of its users with the most informative, comprehensive solutions to all of their problems. Plus, it’s unlikely that a single content page will cover single aspects of a certain topic.
Therefore, adding in both the internal and external links within the content will provide more data to your readers. They permit you to send readers to other relevant websites to continue their research, and allow you to gather more resources from other sites as well.
Overall, you don’t have to complicate this kind of lead generation services for your website. You just have to understand the principles that govern the world of SEO copywriting.
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