3 Easy Steps to Start with your PPC Lead Generation Endeavors

By Boon Kwang | Lead Generation

Google Adwords

Getting qualified leads can convert into loyal and paying customers, which in the long run, money entering your bank accounts. This can’t become a reality without the help of PPC (Pay-per-Click) marketing for lead generation. Of course, this isn’t about setting the greatest impression or getting more traffic, it’s all about the profit you gain from doing this right.

This is especially true if you’re on a budget restraint. However, if you have budget to hire the best PPC lead generation services provider to do the job for you, then all the best for your enterprise. But, if you really can’t afford to hire someone for the job, there’s no need for you to worry, there are some things you can do with your PPC marketing endeavors.

Here are the easy steps you can do start:

Knowing your Clients (and the Keywords that can Convert) reduces PPC costs (Cost Per Clicks)

This can be quite a challenge to do, which is why it’s a great idea to schedule a sort of “discovery” meeting with as many individuals in the company as you can possibly gather either inside your meeting room or on a conference call before initiating any kind of campaign. Strategize on how you could know your target audience before you start with the PPC campaign.

Also, there are PPC managers that will test keywords in broad match first and slowly start choosing the ones that can convert. Once the campaign is successful with the help of known clients and knowing which keywords, money is sure to follow.


Make Sure that the Keywords on Content Matches

You’re familiar with the saying “Content is King”, right? It’s true that content is the one responsible in bringing in a lot of leads for your business; however, if it’s all wrong then there’ll be no leads to be generated. If you’ve been creating content that’s equipped with the wrong keywords, then everything will surely fall apart.

If you want that to not happen in your business, you need to use keywords that are centered around your industry niche and produce content that’s related to your chosen keyword.


The Landing Page should be Priority #1

This is one of the major details you should never neglect in your PPC campaign – the landing page. Small businesses can have the tendency to bid on a lot of keywords and let’s Google do all of the bidding, and they end up forgetting about the entire thing.


You don’t just send PPC traffic to your own page without doing anything after the first job is done – unless of course your landing page is appealing enough. If not, you need to spice up your landing page; add in the right amounts of photos, texts and calls-to-action that is needed to highlight the main features of your products or services.


Among all of the lead generation services available for use, PPC is one of the fastest way for you to gain more leads and drive more traffic to your website. You just have to do everything right and everything will flow smoothly.

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