For a lot of companies, events are considered to be an avenue for tens of thousands of potential clients under the same roof and in the mood to make purchasing decisions. There’s no denying the fact that events are great; however, will it be successful enough to actually get these potential clients become loyal customers? Considering that events need a huge budget, meeting your ROI objectives may require you to have a backup plan just in case.
Nevertheless, events is a great way to generate the leads that you need for your business. There’s only the matter of executing event lead generation services in an orderly manner. Once you do everything wrong the first time, chances are everything will fall down and those leads will just fly outside the window.
In order for your event lead generation to be successful, here are some tips you want to follow:
The most obvious tip, yet the most overlooked practice in event lead generation is gathering data. Whatever your objective may be, whether it be to inform, upsell or cross-sell, you should make it a habit to gather as much data as you possibly can on who is participating in the event.
In order to attain what’s being stated in the previous tip, it’s important that you place a form for data registration. Events centered on lead generation has to have a brief registration form that’s designed to ask important data.
Ask only the information that you need to know from your potential clients. Don’t go into details that may bore your clients, they won’t fill it up if they would see unnecessary questions on the form. Make it a habit to consult yourself if what you’re asking is relevant for what you’re trying to sell.
Make it a habit to interact with the people present in your event and don’t let them leave without establishing a connection with them. Ask why they’re there, or what was the reason why they listened to the entire speech of the speaker. Try to verbalize as much data as possible and to subsequently transcribe that into writing.
Try pinpointing who are the decision makers present in your event. Who has the power to purchase? Once you’ve determined that fact, you should concentrate all of your efforts to establish a connection with these people, skimming your target market.
Gather all of the important materials to the project you’re trying to sell. Should a customer address you with a myriad of questions (and towards your staff), you should be prepared to answer every single one of their inquiries. In addition, better be confident about your material, you may need the confidence in it when dealing with these questions.
Once you’ve established a relationship with these customers, the next thing you need to do now is to keep tabs on them. If you don’t keep tabs on them, chances are only a few of the leads will get converted. In addition, that percentage may even fall down even more if you don’t follow up on your leads.
Find out how our lead generation services can complement your events to get leads and promote your event to your ideal audience. Contact us for a free consultation.
