E-Commerce Lead Generation

E-Commerce Lead Generation Strategies

The advent of the Internet has definitely made life so much easier for everyone. Now, we can conveniently research on various topics, book airline, cruise and train tickets, as well buy everything else online! The Internet has definitely created an online marketplace, where “e-commerce is undertaken 7 days a week, 24 hours a day. If you own or operate an e-commerce website, what’s the best way to attract customers, and generate greater profits? The first step is through generating “leads”.


What Is E-commerce?

E-commerce is defined as “the buying of goods and services, or the transmitting of funds or data, over an electronic network, primarily the Internet”. These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. Whatever the business transactions, success online requires employing tried and tested e-commerce lead generation services and strategies.


Lead Generation Techniques

Ever since the advent of e-commerce, online marketers have devised various ways for luring potential customers, and keeping loyal clients in their fold. For starters, e-commerce websites could put 1-800 numbers on display (prominently) on their main page.

Today, most high-converting websites now utilize 1-800 numbers to show that they are willing to talk directly with the customers, and establish a more meaningful relationship with them.

Another way for e-commerce websites to get more leads would be to offer special deals for newcomers. For example, popular online retailers offer free shipping coupons for first-time registrants, and they do this by capturing their new visitor’s email addresses.

And like many e-commerce websites, email marketing is still the preferred way of establishing and keeping contact with leads, and this is done in various ways – by placing email forms, using pop-ups or creating promotional campaigns with a special focus on capturing email addresses.

Creating, and distributing fresh content is also one of the most effective ways for luring durable leads. Whether the content is distributed in newsletters, YouTube videos, education content and more, these should be spiced up with Calls-To-Action along with irresistible offers.

And of course, success online will never, ever come to an e-commerce website, if it doesn’t know how to utilize social media!

On various social networks like Twitter, Facebook and LinkedIn, companies can place advertising that targets their niche market. Contests are hailed as the best way for generating interest, and in engaging potential prospects too. For example, one of the most common ways of traditional promotion that made its way online is giving away a prize for email addresses – those that offers a free phone, or  free trip to Hawaii or anywhere nice.

Although, e-commerce lead generation services experts stress that it wouldn’t be nice to flood people with contests. Instead, the company should focus on iterations of what the company would offer clients, like an extended free trial of a product or service, or a free upgrade to a higher service tier.  This way, not only do the company make itself known to its customer, it makes the customer experience what’s in store for them.


Interested in making the most of e-commerce lead generation? Contact us today.