Whether you’ve just set-up an online business, or if you’ve been running it already for quite some time now, perhaps you may have already learned, or heard, about stuff like “lead generation”. In the olden days, lead generation took place in trade fairs or shows, where marketers interacted with potential clients in their company booths, or during mall-based product launches or tests.
Today however, lead generation is mostly done online, using different approaches, from email marketing to warm/cold calls, content distribution and more.
One of the most innovative B2B sales lead generation services or actions is by having just one single CTA, or Call-To-Action in your blog or website. According to Hick’s Law, “fewer choices means less confusion”, and less confusion should generally mean more leads.
By having just one CTA, prospective clients will have a clear idea about what the business means, and what it has to offer. This is why the power of a short yet effective call-to-action shouldn’t be overlooked.
Blogs are great, not just for hobbyists or political lobbyists, but they’re good for businesses too. To make the most out of your business’ blog, make sure it’s infused with fresh and relevant content, is well-optimized for the search engines, and is well laid out too, so that more readers will easily find it, and read the content.
And please make sure you add relevant CTA’s or Calls-To-Action too on each of your blog categories, so that if they’re interested in a blog post, they may be willing to enter their email address in exchange for an eBook, or for additional information.
With 433 million users, and available in 24 languages, LinkedIn is a truly popular business-oriented networking service that was founded on December 14, 2002. It’s used for professional networking, and most of its revenue comes from selling access to information about its users to recruiters and sales professionals.
What’s so nice is that LinkedIn recently opened up their publishing platform to all users, so that anyone can create content. This is great for lead generation, because according to a Hubspot study that surveyed 5,000 small businesses, LinkedIn greatly outpaced other competing social networks for lead generation!
Another unique way for generating solid leads is by participating in question-and-answer sites or services like Quora. Quora allows users to create a profile, which has links back to their website or landing page. This means that answering questions from different people in a useful way gets a business or brand direct exposure to leads.
The service recently implemented a full text search, to allow users to search for any term in full, and reduce the amount of irrelevant discussions to sift through.
These are just the tip of the iceberg when it comes to fully utilizing a capable lead generation strategy. Talk to us regarding what you envision for your business and let’s make it come into fruition.
