You may think that you know everything about lead generation just because your company now has a website. Don’t get the wrong idea, but you still have a lot to learn about lead generation if that would be your mentality. This is probably one of the biggest misconceptions about lead generation that exists all over the world.
It’s true that having a website is needed for any advertising lead generation services incorporated in any Internet marketing plan, it’s not the main act of lead generation. Lead generation is all about getting the interest among your current and potential clients about your product or service, with one main objective to be accomplished: that is an increase in both sales and profit.
The question now is, how can you generate interest among your clients? Use the different lead generation techniques listed below:
SEO makes sure that your site ranked among the highest in a list of online search results. It can also help leads (potential clients) learn more about your product, and provides you with the opportunity to attract them to your product or service through means of organic search results.
One of the special perks of SEO as a lead generating method is that it can really bring you a lot of qualified leads when it’s being executed properly.
Online press releases are circulated all over the Internet, and when someone see relevant information in them, they’ll reference it in their sites or blogs. Google then sees the reference as a recommendation from another webpage for your business, which helps your website gain credibility and take a few steps higher up the search engine result pages (SERPs).
Press releases are another excellent method to use when you want to drive more traffic to your business, and you can also make friends with Google and other search engines with this. If you want to be friends with one of the search engine giants, you have to play by the rules. Meaning, your lead gen methods should be legally accomplished.
Social media is one of the most-used platforms for businesses to initiate their marketing endeavors, especially with the huge number of people who own accounts on social media platforms such as Facebook, Twitter and Instagram. While it’s true that these sites take the longest to produce leads, it can also help you connect with your clients at a much deeper level.
Think of these social networking sites as virtual phone books that you can use to search for services or keywords to look for people who are specializing in that service. That’s some potent stuff, isn’t it?
If you want a fast way to drive traffic to your website, online ads would be the greatest tools you can turn to. You’re able to set a particular monthly budget, keep tabs on your ad’s performance and drive the needed traffic to your website. A huge part of what makes a successful ad campaign is the keyword strategy and planning that goes on behind the scenes.
To learn how our lead generation services can help your company attract potential clients, grow your revenue and sales even if you reduce your ads spending, click here.