In determining either the success or failure of a website, the site’s usability and its utility is considered over the visual design. Yes, an attractive website would be a great thing if you want to generate more leads to flow into your business. However, if your site is lacking the two traits mentioned above, your efforts would just be wasted.
In order for you to fully maximize your web lead generation services, you must first understand the principles of an effective web design. Without such comprehension, you fail to grasp what your visitors want if you’ll just create a website without any clear basis. Once you’ve understood some of these principles, you’ll soon discover that an attractive website isn’t always going to bring you in paying customers.
Without delaying you any further, here are some of those principles:
A website should be direct to the point, obvious and self-explanatory. When generating a website, your first priority is to eliminate some doubts – the conscious decisions users make, thinking about all of the advantages, disadvantages and any kind of available alternatives.
In addition, if your site’s navigation and its structure isn’t intuitive, the number of doubts will grow more and more and it can be challenging for users to understand how your system works and how do they get to one point to another. Having a clear structure, minimal visual cues and an immediately noticeable link can help users find their path without them having to think.
You may be well aware that a web page is different from your everyday newspapers. It’s important for you to adjust the writing style you’re using for your user’s preferences and online surfing habits. If you’re writing for promotions alone, chances are it won’t be read not even once. In addition, long messages without images and keywords will be skipped. Also, exaggerated languages will be ignored by many.
All you need to do is talk about pure business. Refrain from using clever names, marketing-centered names and even unfamiliar names. For example, you’re describing a product or service and what users to make an account, “sign up” is way better than “begin now!”
Keeping everything simple is the main goal of your website. Online surfers rarely stay on a site to enjoy the design; however, there are others that prefer looking for information without minding the design. Therefore, you need to make simplicity one of your main aspirations in generating leads with your website.
From the user’s perspective, the best web page design is purely text, without any advertisements or any more blocks matching precisely the query users used or the content they’ve been searching for. This is among the number of reasons why a user-friendly print-version of web pages is important for a greater user experience.
If you’re still a bit confused about all of these, there’s no need for you to worry. You could always talk to a website optimization consultant and they can help you understand what you need to know about these basic principles of an effective web design.
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